Google Insights for Search vs. Stock Prices

Today I developed a new tool to identify potential investment opportunities.  The idea is to use Google Insights for Search to identify increasing popular awareness for a product.   Then I compare the trend of increasing searches with the stock price of the relevant company.


In the above picture, I compare the interest in “IPhone” vs Apple Inc.’s stock price in a five year basis.

The tool can be accessed here:

At the top of the page there is a 24 month comparison.  At the bottom of the page there is a 5-year search history.  All you have to do is click on the “5y” button in the stock chart to compare it to the 5-year search history.